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How to Increase Audience Engagement on Facebook

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Social media sites like Facebook can be seen by business owners as either an opportunity or a challenge, depending on how internet-savvy they are. Younger entrepreneurs who have grown up in the internet age often seem to know instinctively how to put Facebook and other social media sites to good use, but that shouldn't mean older business owners need to feel left behind. Instead, they can check out some tips for creating an effective Facebook Marketing Strategy below to start catching up. Offer Plenty of Info Those who are just setting up accounts should make a point of filling out their profiles as thoroughly as possible. The only interaction that some internet users will have with the business online could be through its Facebook page, so don't forget to add contact information, photos, a mission statement, and anything else that could offer viewers insight into the company. Those who already have profiles can always go back and add information later, as well. Determin